New Product Development
Discover, conceptualize and validate your new product idea
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start: September 19
3.5 months
blended learning
for whom
On this program, you will go through all product discovery cycles and be able to find a product that will be in demand on the market
For Junior and Middle product owners who want to create a new product
You have to create a new product in the company?
Find product/market fit
Validate your idea
among potential customers
among potential customers
Determine the fundamental problem your MVP will solve
Analyze current market on the similar products
LEARN HOW TO
7 WORKSHOPS
No boring theory, only practical cases, so attendance is mandatory
Worldwide Product experience
Extra meet-ups with worldwide experts in product management where you will get insights from different areas
WORK ON YOUR PRODUCT IDEA
You will put the tools you acquired during the workshops to immediate use at your real work
6 CHECK-UPS
Regular meetings in order to address questions after post-critical module topics and deeply explore covered subjects
TRACKING SUPPORT
Staying motivated to learn can be challenging, but our dedicated trackers are here to support you and your product
DEMODAY
An offline meeting of retrospective of the program where you will present your result of your product idea
study process
60 academic Hours
DURATION
70% practice
Content
8 workshops
learning
Program
- Product management intro – product management as a function, roles in product management, Product Owner vs Product Manager.
- What is an agile approach to the product?
- The difference in approach for new product development and growth of current product
- Start a new product from the Running Lean framework.
- Preparation Running Lean canvas by Ash Maurya
- Customer Development framework and how to make customer interviews and find insights.
- How to understand real customer demand and problems/ jobs that need to be solved?
- How to prepare a sample of clients for the interview and how it affects to result.
- Perform interviews with customers and find insights for your future product.
- Define customer Persona and how-to-use it in regular work with team and stakeholders
- Market analysis framework for finding opportunities based on what your customer segments really need.
- Context analysis framework for understanding your dependencies and finding options to solve them.
- Estimate the market size for your new product
- Value proposition formulation based on customer needs and market opportunities through Value Proposition Canvas by Alex Osterwalder.
- Framework for defining MVP (Minimum Viable Product) and how to prepare this in the right manner.
- Framework for testing your value proposition fast and cheap and iterative approach for creating value for the client
- Unit economy modeling framework for projection of new product PL and testing monetization hypothesis
- E2E approach for understanding all economic factors that matter in your product and how you can manage it
- Calculating unit economy model for your new product idea
- How to lead the team?
- How to make influence without formal authority? How to work with stakeholders' expectations?
- How to support yourself in driving to implement your new product idea?
- Public speaking and how to prepare your product speech?
- Prepare the story of your journey and conclusions of your product idea discovery
Your story about you and your product idea.
The result can be different - you will find a working product idea, you will understand that the original idea is not good, but you will find another one, and finally, you will understand that it makes no sense for the organization to create such a product. Every outcome holds value and significance, with the most crucial aspect being that it represents your personal achievement through lived experiences and gained knowledge
The result can be different - you will find a working product idea, you will understand that the original idea is not good, but you will find another one, and finally, you will understand that it makes no sense for the organization to create such a product. Every outcome holds value and significance, with the most crucial aspect being that it represents your personal achievement through lived experiences and gained knowledge
Join Kick-off event:
Mind the Product
Mind the Product
Explore upcoming educational programs of PASHA Holding for product managers and gain deeper understanding of what you will learn
September 5th
Ritz-Carlton, Baku
Registration is closed
Who will be teaching
ELENA SKOROBOGATAIA
FARID ISLAMOV
OZGE CHELIK
Yuri Filatov
ALEXANDER EREMEEV
ARIF BABAYEV
BARIS KANLICA
NIKITA FILIPPOV
KHANIM RUSTAMOVA
VITALIY SHEMELYN
OĞUZHAN AKIN
DANIIL KHANIN
TIMUR LATYPOV
DMITRY TROFIMETS
ELENA SHEPLOVA
IREM YILANDIL
ANDREW MENDE
ANDREI TOLMACHEV
YARR RASH
Leading Curator IKRA Group, ICF Coach, Georgia
Customer Values Officer, Kapital Bank, Azerbaijan
Head of Product, Papara, Turkey
Deputy CEO/CPO PashaPay, Azerbaijan
Managing Partner, Product Vision, Portugal
Co-Founder, DNA Payments Group, UK
Founder and Director Mawens Business Solutions, Ex-Microsoft, UK
CPO Anna.Money, UK
Chapter Lead SME, PASHA Bank, Azerbaijan
Director, AO Bereke Bank, ex-Sberbank, Kazakhstan
Product Director, United Payment, Turkey
CEO & COO, D2 Decisions, Spain
Engagement manager, McKinsey & Company, USA
Head of Product, Alter, Russia
Senior Product Manager, YandexGO, Russia
General Manager Business Growth, Trendyol, Turkey
Senior Product Manager Machine Learning, Booking.com,
Netherlands
Netherlands
Senior Agile Coach, Sentinels, Netherlands
Ex-Product Director, Wargaming, Spain
ELENA SKOROBOGATAIA
FARID ISLAMOV
OZGE CHELIK
Yuri Filatov
ALEXANDER EREMEEV
ARIF BABAYEV
BARIS KANLICA
NIKITA FILIPPOV
KHANIM RUSTAMOVA
VITALIY SHEMELYN
OĞUZHAN AKIN
DANIIL KHANIN
TIMUR LATYPOV
ELENA SHEPLOVA
IREM YILANDIL
ANDREW MENDE
ANDREI TOLMACHEV
YARR RASH
Leading Curator IKRA Group, ICF Coach, Georgia
Customer Values Officer, Kapital Bank, Azerbaijan
Head of Product, Papara, Turkey
Deputy CEO/CPO PashaPay, Azerbaijan
Managing Partner, Product Vision, Portugal
Co-Founder, DNA Payments Group, UK
Founder and Director Mawens Business Solutions, Ex-Microsoft, UK
CPO Anna.Money, UK
Chapter Lead SME, PASHA Bank, Azerbaijan
Director, AO Bereke Bank, ex-Sberbank, Kazakhstan
Product Director, United Payment, Turkey
CEO & COO, D2 Decisions, Spain
Engagement manager, McKinsey & Company, USA
Senior Product Manager, YandexGO, Russia
General Manager Business Growth, Trendyol, Turkey
Senior Product Manager Machine Learning, Booking.com,
Netherlands
Netherlands
Senior Agile Coach, Sentinels, Netherlands
Ex-Product Director, Wargaming, Spain
Who is a tracker?
Is a professional who helps increase the speed and quality of implementing new methodologies into your products.
Our trackers will support you on this educational way. Most of them have already passed this way, so they are here to help to see mistakes and support when needed.
Our trackers will support you on this educational way. Most of them have already passed this way, so they are here to help to see mistakes and support when needed.
How it works?
Identify together with tracker weaknesses in current processes, and set your goals
You will be able to establish a transparent system in which you will understand what you are doing and how much time it will take
Get a feedback from the tracker and see product development opportunities you hadn't considered before
Trackers support
Assess the outcomes of the work, and make necessary plan adjustments on a weekly status- calls
Who will be tracking
Hamida Hajiguluzada
Hamid Hamidzadeh
Zaur Bagirov
Product Lead, PashaPay
Head of Agile, PASHA Bank
Director of Innovations, PASHA Bank
Ruslan Alakbarov
Murad Garayev
Head of Marketing COE, PASHA Life
Product Lead, PashaPay
Shahla Mammadova
Head of Digital Retail Products, PASHA Bank OJSC
Khanim Rustamova
Ramiz Alili
Lala Azizli
Chapter Lead SME, PASHA Bank
CGO, Competo
Innovations Chapter Lead, PASHA Bank
Emil Hasanov
Head of Finance,
PASHA Technology
PASHA Technology
Tughra Musayeva
Julia Seyidova
Vusal Azizov
Farrukh Ali
Internal Innovations Lead, PASHA Holding
External Innovations Lead, PASHA Holding
Head of Design, PASHA Bank
Head of Innovations, PASHA Holding
aFTER THE PROGRAM YOU WILL
Validate your real product idea and find business solution
Acquire new and systematizing current knowledge in product management cycle for creating new products
Master advanced product management frameworks – Running Lean, Customer Development, Market analysis, Value proposition design, Unit economy and other
Become a part of a community of products in PASHA holding
FAQ
This program is designed for employees of PASHA Holding, your asset is not important, but your readiness for active training in product management is important. In this program, we emphasize on creating new products within the holding, developing, and testing Minimum Viable Product (MVP).
Participation in the program is free, but the number of seats is limited. We are recruiting 50 participants. There is no selection process through testing, but it is important to observe several parameters:
Furthermore, we have an internal seat allocation limit for employees of each asset. This is done to ensure that employees from each asset have the opportunity to join the program.
- You are an employee of PASHA Holding.
- You have a product idea for the holding
- You do not plan to leave the company in the next six months.
Furthermore, we have an internal seat allocation limit for employees of each asset. This is done to ensure that employees from each asset have the opportunity to join the program.
You leave an application for a course on this site, and we need some time to process it. Within 5 days, you will receive an email with either an acceptance or rejection to the program and further steps.
Hooray, we are thrilled about it! In this same email, you will find a link to the private Telegram chat of your group, and you will also be added to your personal account on the Core platform, where all our sessions will be posted
We study on weekdays from 16:00 to 19:00. Classes are held offline or online, and all dates of classes are known in advance, you can download the schedule here. Postponement of classes is possible only in emergency situations. Recordings of online classes and useful materials will be posted on the Core educational platform, where you will receive access after confirming your participation.
Yes, attendance at workshops and check-ups is mandatory, as well as completing homework assignments. If you accumulate 3 absences and 2 uncompleted homework assignments, you will be dismissed from the program.
We would say that there is much work ahead, as all the learning is hands-on, and you will immediately be trying and implementing all the knowledge and tools into your work. But this is certainly a worthwhile investment in yourself