This program is for those who
Plan to become a product manager
Launch new product
Look for inspiration and transition
to a new role
to a new role
Want to level up specific skills
Provide a functional support to product team
Work with existing product
Learning tools
Unit Economy
Value Proposition
Design
Design
Customer
Development
Development
Lean Canvas
Market Analysis
MLP Design
Product Roadmap
Validation of
Customer Segments
Customer Segments
Study process
25 workshops
Workshops with speakers from various areas, with extensive product backgrounds, providing easy-to-digest material through clear examples
Work with your current product or product idea
You will put the tools you acquired during the workshops to immediate use at your real work
Demoday
An offline event where you'll present and defend the results of your work within the program (MLP of a new product or feature of the existing product) to the to the top executives of PASHA Holding
6 check-up
meetings
meetings
Mandatory meetings with our speakers after each learning module, where you will be able to address questions, deeply explore covered subjects and ultimately gain a portion of the product cycle
Program and Timeline
100 academic hours
6 modules
25 workshops
2 weeks each module
70% practice
Content
English
Content and workshops language
November ‘25
Demo Day
Summer Breaks
July, August
Duration
May-November ‘25
May ‘25
Start
Module 1
Introduction to the Product Approach
- How this course is structured - a brief overview of each block and the potential outcomes from each
- Session formats: what workshops are, what check-ups entail, online/offline modes
- About other roles in the course
- Course outcomes, motivation, and goal setting
- About case studies and how to work on them
- Product Owner Mindset and skill set
- Key principles of product development (value-driven approach, hypothesis testing, iterative processes)
- Overview of the product life cycle and key artifacts (what happened on each stage)
- Essential product metrics (LTV, CAC, NPS, Retention)
- How decomposition works
- Role of Product Owner in Decomposition
How to find a great product idea
Mandatory check-up meeting with the expert of Module 1
Module 2
Discovery
- How to leverage customer behavior data to validate pain points
- Customer Journey Mapping (CJM) and its role in identifying user needs
- Creating structured hypotheses and validating them through research
- Conducting qualitative and quantitative research to uncover customer needs
- Quantitative discovery metrics and analytics (how quantitative metrics become hypotheses for qualitative research)
- Customer segments and hypothesis formation (how to choose the right segments)
- Persona modeling framework
- Capacity (customer segment, market share, or competition)
- Marketing Channels (touchpoints, capacity, estimated CAC, availability)
- Market Research – how it is conducted, what data needs to be collected
- How to define competitor and market segments
Ensuring research outcomes align with strategic objectives
Mandatory check-up meeting with the expert of Module 2
Module 3
Design (Prototyping Phase)
- Lean startup approach
- How to formulate MVP / MMP/ MLP and its difference
- What's difference between MLP testing results analytics and not MLP testing
- How to make conclusions in MLP format?
- Usability testing: collecting and analyzing feedback
- Designing the MLP
- Principles of user interface design using no-code tools
- Implementation with AI and No-Code
- Selecting suitable tools for development
- Practical assignments to create the MLP
- Setting Up the Testing Process
- How to define your product metrics pyramid and choose key metrics plus find your north star metric
- How to prepare an experiment design, how to formulate a hypothesis, and how to implement A/B testing
- How to use hypothesis in your product backlog
- What types of tools and processes do you need to use for product analytics and how to create a data-driven culture in order to provide better product solutions
Mandatory check-up meeting with the expert of Module 3
Module 4
Development
- Collaborating with engineering teams: communication best practices
- Agile methodologies and backlog management
- Ensuring development quality through testing integration
- Product roadmap, and Product backlog. What are they, their purpose, and how to prepare and use them?
- How to build a truly effective roadmap and evaluate team capacity.
- How to maintain focus while managing a multitask backlog and make tough priority decisions.
- How to structure the product planning process within the product group
- Unit economy framework for projection finance effect from your product features
- For what you need to focus on for the increased numbers
- How to manage the economy and PL of your product
Mandatory check-up meeting with the expert of Module 4
Module 5
UAT & Deployment
- The role of UAT in the product lifecycle
- Defining acceptance criteria and test cases
- Bug reporting and issue tracking
- Ensuring final product compliance with UX/UI and functional requirements
- Preparing for a product launch: coordinating technical and business requirements
- Internal and external communication: preparing documentation and release notes
- User onboarding and early feedback collection
Simulating risk management for launch scenarios
Mandatory check-up meeting with the expert of Module 5
Module 6
Post-Analysis & Improvement
- Checking key success metrics for a launched product
- Collecting and analyzing post-launch user feedback
- Comparing hypothesis expectations vs. actual results
- Data-driven decision-making for continuous product improvement
- Monitoring product health and performance metrics
- Managing technical and UX debt
- Leveraging customer feedback for continuous iteration
- Ensuring long-term product stability and scalability
Mandatory check-up meeting with the expert of Module 6
Demoday
Who will be teaching
Andrew Mende
Senior Product Manager Machine Learning, Booking.com
E-COM
Kevin Khanda
CTO & CPO and Founding
Team Member, UZUM
Team Member, UZUM
E-COM
Dmytrii Pavlov
Marketplace Director,
Dodo Brands
Dodo Brands
FOODTECH
Maxim Evdokimov
CPMO, Birbank,
ex-VP Sber & Tinkoff
ex-VP Sber & Tinkoff
BANKING
Pedro Tolipan
Chief Design Officer Future Lab
Innovations
Konstantin Kovalenko
Head of Research at Samokat
E-COM
Nigar Aslanova
ERM CoE Head, Birbank
BANKING
Ruslan Muradov
QA CoE Head, Birbank
BANKING
Alexander Eremeev
Managing Partner, Product
Vision
Vision
CONSULTING
Yarr Rash
Ex-Product Director, Wargaming
GAMEDEV
After the program you will
Grow your product's key metrics
Expand your network
Scale up your
product
product
Effective manage your team
Validate your idea
among potential customers
among potential customers
Determine the fundamental problem your MLP will solve
Analyze current market on the similar products
Find product/market
fit for your product idea
fit for your product idea
Admission process
Interview with the Product Management Excellence Center
3 step
Enrollment to the course
4 step
Revision of application from HR and Business owners
2 step
Submit your application
1 step
Feedbacks from our graduates
Entering the program with a mixed approach to product creation, the most significant benefit I've gained is discipline and a clear understanding of the sequential events in business and product development. I've learned to delve into data and understand customer needs more rapidly
PASHA Bank, Junior Product Owner, SME Digital non-lending stream, Digital Platform squad
Mailya Abbasova
The course facilitated my smooth transition from Product Design to Product Management. It allowed me to address key knowledge gaps, apply what I learned to my own product, and acquire a wealth of new and valuable skills and insights
PashaPay, Product Owner,
B2B products
B2B products
Alexander Mikhailov
After completing course, I've gained a better grasp of our users' needs and challenges. As a result, we're now offering more user friendly features that better meet our customers' needs
PASHA Bank, Product Owner, Business Innovations department
Tahir Bayramli
Upon joining the program, I began delving into new approaches to product development. I've learned the proper methods for market analysis and conducting interviews to create a product. I've gained a wealth of knowledge from the program, studying materials provided by speakers and networking with peers from other companies. Currently, we are collaborating on product creation. Thanks to the project organizers, everything was excellent!
PASHA Insurance, Product owner, Corporate business expansion
Hikmat Aliyev
The courses have transformed my approach to product development. Customer needs have become my top priority, greatly simplifying the prioritization of ideas and tasks. Moreover, it's always a pleasure to engage with interesting professionals from diverse fields!
Competo, Business Development Manager, Fashion&Beauty
Laman Guliyeva
Imagine if Hogwarts offered a course on product management - that's how transformative this experience was! From learning the dark arts of backlog grooming to wielding the mighty wand of user stories, I now navigate the product realm with the finesse of a wizard, casting spells of innovation and enchantment upon every sprint
PASHA Bank, Product Owner,
Digital non credit products
Digital non credit products
Tahmina Misirli
By participating in this training, I gained a deep understanding of the end-to-end product development process. The knowledge I acquired helped me apply a more structured approach to my work and manage product development more effectively
Birbank, Product Owner, Processing tribe
Rauf Masimov
During the product management course, I learned to define product vision, analyze user needs, and prioritize features. This helped me present a product with key insights and improved my ability to manage development and business strategies effectively
Umico,
Project manager
Project manager
Sarkhan Eyvazov
I completed the Product Management program last year, and I was very satisfied! The program was well-organized, and the speakers were true professionals. The workshops were engaging and valuable, allowing me to apply the knowledge in practice right away. I learned a lot about the product development process and management strategies. It truly helped me in my work, making me more effective in my role. I highly recommend this program to anyone looking to grow in product management!
BirBank,
Deputy Tribe leader
Deputy Tribe leader
Ayrat Yakubov
Going through all the stages from an idea to its market launch based on customer needs and value, regardless of its success or failure. I continuously refine my experience and apply it in practice 🙂
PASHA Life, Business analyst
Arif Sharifov
The overall experience was rewarding. Gained knowledge on how to manage a product using the required tools and met great trainers and people
BirBank, Product Owner of Acquiring Onboarding
Ali Qarayev
The Product Management Program by PASHA Holding gave me a fresh perspective on building customer-centric and innovative products. It helped me better understand real customer needs and shape solutions that truly add value.
The best part? Our efforts paid off—we even won 'Best Product' award! This program wasn’t just about learning; it was about transforming the way we think, collaborate, and create value together
The best part? Our efforts paid off—we even won 'Best Product' award! This program wasn’t just about learning; it was about transforming the way we think, collaborate, and create value together
PASHA Life, Agile coach
Sevinj Farajova
Enrollment is closed
We’ll be back soon with news about upcoming cohorts.
FAQ
You submit an application for the course on this site, and we require some time to process it. Within a maximum 15 work days, you will receive an email either inviting you to an interview with the Product Center team or informing you of rejection.
Participation in the program is free, but the number of seats is limited to 60 participants. There is no selection process through testing, but it is important to observe several parameters:
Next, you will have an interview with the Product team, where your motivation and product will be discussed in depth.
Furthermore, we have an internal seat allocation limit for employees of each asset. This is done to ensure that employees from each asset have the opportunity to join the program.
- You are an employee of PASHA Holding.
- You do not plan to leave the company in the next six months.
Next, you will have an interview with the Product team, where your motivation and product will be discussed in depth.
Furthermore, we have an internal seat allocation limit for employees of each asset. This is done to ensure that employees from each asset have the opportunity to join the program.
This program is designed for employees of PASHA Holding, your asset is not important, but your readiness for active training in product management is important.
This program is designed for employees of PASHA Holding, your asset is not important, but your readiness for active training in product management is important.
Yes, you can join as a listener for a specific module.
However, if you have just transitioned to a product role or are planning to, we recommend completing the entire course from start to finish.
However, if you have just transitioned to a product role or are planning to, we recommend completing the entire course from start to finish.
Hooray, we are thrilled about it! In the same email, you will find a link to the private WhatsApp chat, all necessary links to educational materials, and the workshop calendar.
We study on weekdays from 18:30 to 21:00.
Classes are conducted either offline or online, and all class dates are known in advance; you will be sent the schedule in advance to your corporate email. Postponement of classes is only possible in emergency situations. Recordings of online classes and useful materials will be posted on the Notion platform, where you will have access after confirming your participation.
Classes are conducted either offline or online, and all class dates are known in advance; you will be sent the schedule in advance to your corporate email. Postponement of classes is only possible in emergency situations. Recordings of online classes and useful materials will be posted on the Notion platform, where you will have access after confirming your participation.
Yes, we highly recommend attending all sessions, including the mandatory check-ups after each module, as you will present the outcomes of your learning to the C-level executives of PASHA Holding upon completion.
We would say that there is much work ahead, as all the learning is hands-on, and you will immediately be trying and implementing all the knowledge and tools into your work. But this is certainly a worthwhile investment in yourself