Our mission
“We want to create growth opportunities for every employee of PASHA Holding. Product management today is an advanced discipline that helps to create a sustainable business and valuable products and services for the client. PASHA Group, through the Product Management Excellence Center initiative, maintains the status of an advanced organization for creating the best products on the market”
CEO Bir Ecosystem
Farid Mammadov
Explore the platform
Get access to a single knowledge base on all product topics
Build your own growth trajectory in product management
Get acquainted with the world best practices of building products
Find growth points in current products
Grow with the community
of product managers
of product managers
Learn how to launch new products
Our experts
Maxim Kan
ex-Chief Growth officer, Google
E-COM
Kevin Khanda
CTO & CPO and Founding
Team Member, UZUM
Team Member, UZUM
E-COM
Andrew Mende
Senior Product Manager Machine
Learning, Booking.com
Learning, Booking.com
E-COM
Dmytrii Pavlov
Marketplace Director,
Dodo Brands
Dodo Brands
FOODTECH
Roman Lavrentyev
Co-founder
Uzum
Uzum
E-COM
Maxim Evdokimov
CPMO, Birbank,
ex-VP Sber & Tinkoff
ex-VP Sber & Tinkoff
BANKING
Pedro Tolipan
Chief Design Officer Future Lab
Innovations
Konstantin Kovalenko
Head of Research at Samokat
E-COM
Nigar Aslanova
ERM CoE Head, Birbank
BANKING
Ruslan Muradov
QA CoE Head, Birbank
BANKING
Alexander Eremeev
Managing Partner, Product
Vision
Vision
CONSULTING
Yarr Rash
Ex-Product Director, Wargaming
GAMEDEV
Product Management
Align and systematize your knowledge in product management
Highlight new areas of growth through
exchange of experience with market leaders
exchange of experience with market leaders
Tribe leadership
Coming Soon
Coming Soon
Product executive
Create a culture and environment that develops product management in your organization
Educational programs
The product management Skillmap was created for self-development
and will help you to:
and will help you to:
- Understand your strengths and growth areas
- Gain a broader perspective for development
- Choose the best plan for development from our knowledge library
Skillmap
Knowledge Base
Here you will find up-to-date content with user-friendly navigation which will help you improve yourself independently with open access for everyone in PASHA Holding.
Useful resources for Product Managers
Join our community
PASHA Product Community is an internal community exclusively for employees of PASHA Group
What is product community?
Our community brings together experts and teams from various business assets within the PASHA Holding, enabling an open exchange of best practices and collaboration
Monthly meetings
We meet every month, focusing on a topic voted by the participants
Streams of Discussion
- Product Growth & Marketing
- Product Management
- Product Discovery
- Product Analytics
Discussion Formats
- Lectures
- Q&A Sessions
- Panel Discussions
Global Experience
We invite experts from diverse industries to foster cross-industry exchange. In 2025, speakers from PASHA Holding joined us, bringing valuable insights and expertise to our community
Graduates 2023/24
