Product Management program
Registration is closed
60+
Graduates in 2023
Explore the Entire Product Lifecycle in 5 Months
junior and middle
5 months
cutting edge frameworks and tools
top global expertise
product development experience
this program is for those who
work with existing product
launch new product
Plan to become a product manager
Look for inspiration and transition to a new role
Provide a functional support to product team
Embark on the journey from hypothesis creation and value proposition development to real MVP testing, accelerating growth for your product idea or existing product
Design and implement a product MVP using AI and no-code tools and set up a testing process
fast mvp building
Lean Canvas
Learning tools
Customer development
Validation of customer segments
Market analysis
Value proposition design
Unit economy
MVP design
Product roadmap
study process
Work with your current product or product idea
You will put the tools you acquired during the workshops to immediate use at your real work
5 check-up meetings
Mandatory meetings with our speakers after each learning module, where you will be able to address questions, deeply explore covered subjects and ultimately gain a portion of the product cycle
20 workshops
Workshops with speakers from various areas, with extensive product backgrounds, providing easy-to-digest material through clear examples
Consultations with our curators
You will be able to consult with the curators of our program regarding any questions related to your product
DEMODAY
An offline event where you'll present and defend the results of your work within the program to the C-levels of PASHA Holding
80 academic Hours
5 MODULES
20 workshops
2 times per week
70% practice
Content
Program
english
content language
English
language of workshops
MODULE 1: Business Modeling and Understanding customers
may 2 – may 21, 2024
- How this course is structured - a brief overview of each block and the potential outcomes from each.
- Session formats: what workshops are, what check-ups entail, consultations with a block curator, online/offline modes.
- About the curators.
- About other roles in the course.
- Course outcomes, motivation, and goal setting.
- About case studies and how to work on them.
- Define the current business model of your product, understand all dependencies and stakeholders end-to-end, and find opportunities to develop a business model
- Based on the Business Model framework by Alex Osterwalder and Running lean like frame for early study products
- How to connect different products in a single business model and build end-to-end management
- Quality and quantity methods for client analytics – when and what do you need?
- Customer Development framework for quality research – implement context interviews with your customer and how-to find insights
- How to match the quantity and quality analytics and make conclusions? Formation customer segments and choosing a focus segment for your product
- How to make the regular process of client analytics and hear client voice in your product group
- Deconstructing interview guides
- Segment validation
- Recruitment process for interviewees
Check-up meeting
may 25, 2024
Module 2: Solution Designing
may 28 – june 6, 2024
- Market analysis frameworks for competitors analysis, and context analysis for understanding your dependencies and finding options to solve them
- Market sizing framework to find out your limits
- How to set up a regular process of market analytics in your product group and how to use it in regular work
- Assessment of the value proposition of your product – for what customer choose you now and grow on these insights
- How to create, improve and change the value proposition of your product?
- How to create a lean mindset for product development in your product group and use MVP and fast testing approach to be faster
Check-up meeting
june 8, 2024
Module 3: Product Analytics and Business Model
june 11 – june 27, 2024
- How to define your product metrics pyramid and choose key metrics plus find your north star metric
- How to prepare an experiment design, how to formulate a hypothesis, and how to implement A/B testing
- How to use hypothesis in your product backlog
- What types of tools and processes do you need to use for product analytics and how to create a data-driven culture in order to provide better product solutions
- Unit economy framework for projection finance effect from your product features
- For what you need to focus on for the increased numbers
- How to manage the economy and PL of your product
- Deep understanding of financial modeling related to product economics.
- Development and refinement of financial models using unit economics and P&L data.
- Application of financial models in planning and decision-making processes for product development and management.
Check-up meeting
july 6, 2024
MODULE 4: MVP Creation
july 9 – july 13, 2024
- How to prepare the right MVP (Minimum Viable Product) in an enterprise?
- What you can and can't test with MVP
- How to test value proposition and MVP fast and create value for clients iterative
- How to use a lean approach in an enterprise product group and make many experiments to find the best solution faster than others
Designing the MVP
- Principles of user interface design using no-code tools.
- Implementation with AI and No-Code
- Selecting suitable tools for development.
- Practical assignments to create the MVP.
- Setting Up the Testing Process
Check-up meeting
july 20, 2024
Module 5: Product Management and Soft Skills
july 23 – august 1, 2024
- Product roadmap, and Product backlog. What are they, their purpose, and how to prepare and use them?
- How to build a truly effective roadmap and evaluate team capacity.
- How to maintain focus while managing a multitask backlog and make tough priority decisions.
- How to structure the product planning process within the product group
- The role of a product manager in the product process and the company, including types of these roles.
- What are the differences between Product Owner and Product Manager?
- Primary KPIs and responsibility areas in product management.
- How to set up a team and plan human resources.
- How to lead the team?
- How to make influence without formal authority?
- How to work with stakeholders' expectations?
- How to build a transparent and environmentally friendly process of working with the team?
- How to delegate right?
- How to support yourself as a leader?
Check-up meeting
august 3, 2024
Demoday
september, 2024
Who will be teaching
ELENA SKOROBOGATAIA
Leading Curator IKRA Group, ICF Coach, Georgia
Yuri Filatov
Deputy CEO PashaPay, Azerbaijan
ALEXANDER EREMEEV
Managing Partner, Product Vision, Portugal
ELENA SHСHEPLOVA
Senior Product Manager, YandexEats, Russia
ANDREW MENDE
Senior Product Manager Machine Learning, Booking.com,
Netherlands
Netherlands
YARR RASH
Ex-Product Director, Wargaming, Spain
DANIIL KHANIN
CEO & COO, D2 Decisions,
ex-Executive Director Sber, Spain
ex-Executive Director Sber, Spain
ELENA SKOROBOGATAIA
Leading Curator IKRA Group, ICF Coach, Georgia
Yuri Filatov
Deputy CEO PashaPay, Azerbaijan
ALEXANDER EREMEEV
Managing Partner, Product Vision, Portugal
ELENA SHСHEPLOVA
Senior Product Manager, YandexEats, Russia
ANDREW MENDE
Senior Product Manager Machine Learning, Booking.com,
Netherlands
Netherlands
YARR RASH
Ex-Product Director, Wargaming, Spain
DANIIL KHANIN
CEO & COO, D2 Decisions,
ex-Executive Director Sber, Spain
ex-Executive Director Sber, Spain
Grow your product's
key metrics
key metrics
expand your customer's portfolio
after the program you will
scale up your product
Find product/market fit for your product idea
Validate your idea
among potential customers
among potential customers
Determine the fundamental problem your MVP will solve
Analyze current market on the similar products
effective manage your team
FEEDBACKs from our graduates
Hikmat Aliyev
PASHA Insurance, Product owner, Corporate business expansion
"
Upon joining the program, I began delving into new approaches to product development. I've learned the proper methods for market analysis and conducting interviews to create a product. I've gained a wealth of knowledge from the program, studying materials provided by speakers and networking with peers from other companies. Currently, we are collaborating on product creation. Thanks to the project organizers, everything was excellent!
Tahmina Misirli
PASHA Bank, Product Owner, Digital non credit products
"
Imagine if Hogwarts offered a course on product management - that's how transformative this experience was! From learning the dark arts of backlog grooming to wielding the mighty wand of user stories, I now navigate the product realm with the finesse of a wizard, casting spells of innovation and enchantment upon every sprint
Laman Guliyeva
Competo, Business Development Manager, Fashion&Beauty
"
The courses have transformed my approach to product development. Customer needs have become my top priority, greatly simplifying the prioritization of ideas and tasks. Moreover, it's always a pleasure to engage with interesting professionals from diverse fields!
Tahir Bayramli
PASHA Bank, Product Owner, Business Innovations department
"
After completing course, I've gained a better grasp of our users' needs and challenges. As a result, we're now offering more user friendly features that better meet our customers' needs
ALEXANDER MIKHAILOV
PashaPay, Product Owner,
B2B products
B2B products
"
The course facilitated my smooth transition from Product Design to Product Management. It allowed me to address key knowledge gaps, apply what I learned to my own product, and acquire a wealth of new and valuable skills and insights
Mailya Abbasova
PASHA Bank, Junior Product Owner, SME Digital non-lending stream, Digital Platform squad
"
Entering the program with a mixed approach to product creation, the most significant benefit I've gained is discipline and a clear understanding of the sequential events in business and product development. I've learned to delve into data and understand customer needs more rapidly
admission process
1
Submit your application
2
Revision of application from HR and Business owners
3
Interview with the Product Management Excellence Center
Let's pump the products together!
Still have questions? Contact us in Telegram
registration is closed
FAQ
Participation in the program is free, but the number of seats is limited to 60 participants. There is no selection process through testing, but it is important to observe several parameters:
Next, you will have an interview with the Product team, where your motivation and product will be discussed in depth.
Furthermore, we have an internal seat allocation limit for employees of each asset. This is done to ensure that employees from each asset have the opportunity to join the program.
- You are an employee of PASHA Holding.
- You do not plan to leave the company in the next six months.
Next, you will have an interview with the Product team, where your motivation and product will be discussed in depth.
Furthermore, we have an internal seat allocation limit for employees of each asset. This is done to ensure that employees from each asset have the opportunity to join the program.
Yes, you can enroll in this course without having your own product and join a team within your Asset
This program is designed for employees of PASHA Holding, your asset is not important, but your readiness for active training in product management is important.
You submit an application for the course on this site, and we require some time to process it. Within 7 days, you will receive an email either inviting you to an interview with the Product Center team or informing you of rejection.
Hooray, we are thrilled about it! In the same email, you will find a link to the private Telegram chat, all necessary links to educational materials, and the workshop calendar.
We study on weekdays from 18:00 to 21:00. Check-up meetings will be held offline on Saturdays. Classes are conducted either offline or online, and all class dates are known in advance; you can download the schedule here. Postponement of classes is only possible in emergency situations. Recordings of online classes and useful materials will be posted on the Notion platform, where you will have access after confirming your participation.
Yes, we highly recommend attending all sessions, including the mandatory check-ups after each module, as you will present the outcomes of your learning to the C-level executives of PASHA Holding upon completion.
We would say that there is much work ahead, as all the learning is hands-on, and you will immediately be trying and implementing all the knowledge and tools into your work. But this is certainly a worthwhile investment in yourself